The Beauty of Blackness
2022
Documentaries
Change Makers

The Beauty of Blackness

: In 1973, Eunice Johnson launched the first cosmetics created exclusively for Black women, and now its new leadership is reinventing the brand.

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The Beauty of Blackness

Genres

Documentaries, Change Makers

Release Year

2022

Rating Information

TV-14

About This Movie

In 1973, Eunice Johnson, the founder of Ebony and Jet, noticed a problem: Black women had to mix their own foundation in order to find a color that matched their skin. To tackle the problem, Johnson launched Fashion Fair, the first national cosmetics company that focused entirely on Black women. The brand triggered a renaissance in style amongst Black women, and the global cosmetics industry took notice. Now, Fashion Fair is staging its comeback as a Black-owned business in a new era defined by massive cultural shifts and increased competition. This film follows current Fashion Fair CEO Desiree Rogers and President Cheryl Mayberry McKissack as they chart a path as Black women entrepreneurs at the helm of a revived, iconic brand.

Cast and Crew

Starring: Kelly Rowland, Desiree Rogers, Cheryl McKissack

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